A celebration of tradition & modern elegance
ZAINA . FESTIVE LUXE
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Collections that transcend time
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ZAINA . SUMMER PRÊT
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Traditional Indian preserved through sacred craftsmanship
A reservoir of tradition
Eternal ensembles and accessories for families ornamented with gotta patti and block prints, imprinted with Indian authenticity.
Reimagining Indian traditional is our labour of love and we bring to you made-to-measure ensembles, handcrafted with love, dedicated to India and made for you.
FESTIVE 2024
Zaina / luxe
Zaina, meaning beauty, embodies the elegance of life’s small moments—the simple joys and intimate memories that add meaning to every celebration. Inspired by this beauty, each piece in the collection is thoughtfully curated to reflect the grandeur of festive occasions, while offering a luxurious touch through rich fabrics, intricate embroidery, and vibrant color palettes.
summer prêt 2024
Zaina / prêt
Like the warm rays of the sun, Devnaagri’s summer prêt collection ‘Zaina’ shines with a radiant aura, capturing the essence of vibrancy and joy.
Embracing the spirit of the season, Zaina unfolds its radiant beauty from traditional dori motifs and the age-old block print technique, each ensemble reflecting a timeless allure. Inspired by the season's warmth and zest, our color palette features a refreshing mix subtle pastels and fresh vibrant hues.
THE ART OF HAND-PAINT
FIRDAUS
From delicate brush strokes to vibrant hues, Firdaus celebrates the beauty of individuality and craftsmanship. Inspired by the enchanting allure of the Garden of Eden, each ensemble is meticulously hand-painted to capture the essence of blooming flowers and celebrating a journey where fashion meets art.
Festive 2023
ISRAH
Embracing a timeless celebration that echoes through moments and memories. Reveling in deep hues, meticulous craftsmanship and an unbounded imaginations expressed through fluid fabrics.
Israh celebrates a decade of Devnaagri's journey.
Summer 2023
ROSA
With sweet scents and botanical blooms, we welcome the new season with bright florals in a multitude of colours and craftsmanship.
The luxurious Rosa collection from Devnaagri embodies the spirit of springtime, capturing the essence of nature’s beauty with vibrant hues and exquisite craftsmanship.
FESTIVE 2022
SITARA
To be treasured and worn with love—Devnaagri presents ‘Sitara’, a celebration of jewelled tones and timeless designs. Gleaming motifs, exquisite embroideries and sequin detailing on luxurious fabrics echos the spirit of the season.
Handcrafted with utmost intricacy, this collection is our take on modern heirlooms. An amalgamation of traditional craftsmanship and impeccable quality—Kavita and Priyanka Jain’s ‘Sitara’ is a new voice of traditional ensembles for families who covet classic and endearing ensembles, authentic of Indian artistry.
LUXURY prêt 2022
SEHR
For days when the spring sun lingers, we bask in the joy of easy afternoons. Dreamy silhouettes in soft pastel hues, elevated with beautiful thread embroidery, we present our luxury pret collection — SEHR
Light weight chanderi, cotton and organza, detailed with delicate block prints and embroideries — all come together to bring joy to warmer days.
SPRING SUMMER 2021
DIA
Here comes the sun, flowers and summer showers. The feeling of spring is in the air.
Devnaagri's spring-summer 21 collection "Dia" stands for the radiance of the morning sun. This collection celebrates the onset of a spring morning and the beginning of the season of growth. Tone on tone ensembles with a sense of lightness yet freshness for the festive season are perfect for intimate and summer weddings.
Ensembles for the family carefully crafted with care and thought of a bright tomorrow. The embroideries are inspired by blooming flowers and trees. Combined with intricate detailing, sequins, signature gota, block-printing and thread work, they look spectacular.The flirtatious silhouettes for men and women interact so beautifully with one another, you can see the beginning of a summer romance. Understated looks yet meticulous detailing create timeless and graceful attire in Devnaagri's Dia
FESTIVE 2020
DOR
‘Dor’, is a celebration of relationships and interconnectedness. The joy of the festive season is filled with family get-togethers, auspicious events and is a moment to pause. Dor is the strong bond between loved ones and the joy of coming together.
With the 2020 festive season looking different than ever before, we bring to you a collection that is handcrafted for the most intimate gatherings. Keeping in mind ease, simplicity and joy, we’ve experimented with Kaftan-styled silhouettes and embroidered straight pants that become your festive staples. Adding a playful touch to traditional men’s kurtas is threadwork and delicate prints. Brightening your special occasions is our palette of forest green, ruby reds, mustard yellow, metallic gold and bold black. For us, this festive season is beyond handcrafting ensembles, it's about handcrafting a celebration of family and connectedness.
SPRING SUMMER 2020
INARA
Welcoming the warm rays of the sun and honoring the beauty of springtime, ‘Inara’ celebrates the botanical bloom. From spellbinding florals motifs to sorbet palettes, ‘Inara’ is a refreshing dip into minimal modernity.
Crafting stories of summer on luxurious fabrics, Devnaagri introduces complementary dual ensembles for men and women. Tie-dye, personalized garden-prints are handcrafted onto luscious organzas to balance the shimmer of Gota. Brightening your special occasions this spring, we bring to you a collection for you and your family that you will revisit with confidence and ease.
FESTIVE 2019 . Couture
ALFAAZ
'Alfaaz' celebrates and explores the unseen side of the Devnaagri woman's romantic ambition. The collection celebrates the grandeur of local fabrics soaked in the rich heritage of timeless craftsmanship. It symbolizes the love encapsulated in a woman’s heart.
Devnaagri indulges in the use of mashru fabric, sheer organza, Tie-Dye alongside Gota Patti that adds lustrousness. The intermix of colour and fabric resonates femininity, romance and luxury. The colour palette is well balanced and festive ranging from most vibrant fuschia and red plums to the soft apricot blush and from twilight blues to the darkest hues of black. The intermix of fabric and colour and its vibrancy is symbolic of the romance brought into the life of the Devnaagri woman. Alfaaz as a collection is truly unique and one of a kind - just like every beautiful romance.
FESTIVE 2019 . prêt
ZIBA
Something old, something new, something borrowed, something blue. 'Ziba' celebrates beauty in timeless traditions. This collection is a fresh approach to classic. It amalgamates years of age-old techniques with new world silhouettes. The variety in garment architecture represents the preference from generation to generation, making it modern yet timeless.
Endearing details with block printing, delicate embroideries, and hand painting make the ensembles ornate treasures for keep's sake. A melange of colours like rose pink to burgundy, ash blue to cobalt, powder yellow to mustards and flowy fabrics like Chanderi, Cotton Silk, Muslin and Weaves give it a festive feel. The beauty of the Devnaagri woman transcends with time, 'Ziba' perfectly captures this abstractness, the emotion, and this beauty.
SPRING SUMMER 2019
AAFTAB
'Aaftab', the brilliance of the sun, represents the brilliance of the Devnaagri woman who illuminates the lives of those that surround her. She radiates freshness, warmth, positivity and the hope for a new beginning. The collection has been designed to bring out the allure of warmth, positivity, and the essence of spring-summer.
The couture has a modern twist with the use of the age-old craft of Gota Patti along with new techniques of sequence and cut-dana which gives it a touch of sparkle and freshness to our Indian traditional. The use of sand, blue, refreshing rose pink and green colours are the highlight of the collection. The prêt collection uses fabrics like Chanderi, Kota and Muls. It is detailed with block prints, digital prints, and Dori embroidery. As the sun's radiance breaks the darkness, suddenly life is warm again.
AUTUMN WINTER 2018
INAYAT
The unveiling of something new; 'Inayat', celebrates the grace of the Devnaagri woman as she wraps herself in tradition. The dash of colours expresses exuberance in a collection that is the personification of grace. The feeling of calmness and elegance is enhanced by the use of georgettes, organza, chanderi and flowy moss cotton.
The colour palette is bold, versatile and modern - pure ivories, blush pinks and sage greens paint a picture of tenderness. Deep emerald greens and sunlit mustards bring out extravagance. Block printed floral motifs & hand-painted golden strokes combined with delicate fabrics, add fluidity and femininity to the collection. A woman in Inayat is graceful as grace can be.
AUTUMN WINTER 2017
MIRA
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‘Mira’, a collection that prides itself on the splendour of India's rich and traditional heritage, is handcrafted with delicate details and an array of emotions. The collection is infused with the essence of royalty from Rajasthan and the dignity of Benaras.
A mélange of colours gives a vision of the exotic and the cultural heritage of India. The workmanship is characterized by quaint Gota, Resham embroidery, elegant mirror all punctuated in traditional silhouettes. Rich silks, mesmerizing weaves, flowy georgettes and sheer fabrics reflect a playful aura and romantic notions in women. A woman in ‘Mira’ exudes emotions that make people wonder how she remains perfectly comfortable in being extraordinary.
AUTUMN WINTER 2016
MIRARI
'Mirari', the mirror which reflects the enduring beauty of a woman, creates an aura of admiration. Combining an aesthetic that's as remarkable as the woman who wears it, 'Mirari' encapsulates the charm of a by-gone era. A mélange of colours, Gota, Dori, french knots, all punctuated with gold dusting and rich floristry make up the magnificence.
This collection is fit for the lady who loves luxury and indulges herself without vanity. She displays no restraint and never misses an opportunity to invest in a handcrafted wearable. She knows the beginning of all beauty is in knowing herself. This ornate collection masterfully renders noble simplicity with its graceful silhouettes.
SUMMER SPRING 2016
MOGRA
'Mogra', the jasmine flower, an epitome of serenity and charm inspires this collection filled with the versatility of colours and geometric patterns. Relaxed pret and breathtaking couture are elegantly embellished with delicate floral motifs and pearl embroidery. Chanderi and Kota in a soft colour palette of peaches, lemons, sky blues leave an everlasting impact like the majestic Mogra.
The juxtaposition of floral and geometric prints reflect the two sides of a woman, her soft feminine side and her straight and clear thinking. Ravishing and breathtaking ensembles, Kurtas with Palazzo pants, stunning floor-length Anarkalis, magnificent Lehengas and Saris builds up this collection that will leave you looking breathtaking on any special occasion.
Autumn Winter 2015
AURUM
Cascading layers of rose, amber and metallic Gota melt together to create elegant and breathtaking couture. 'Aurum', a collection as cataclysmic as the creation of gold, expresses romanticism and glamour through intricate detailing.
Through an ethereal amalgamation of pastel pinks, natural neutrals and delicate Gota-Patti, each ensemble becomes a valuable addition to your festive wardrobe. With a stamp of femininity and sophistication, 'Aurum' is a reflection of our rich and golden Indian culture and illuminates the grandeur and passion in Indian women.
SPRING SUMMER 2015
BREATHE
The smell of fresh flowers, the drizzle of rain, the summer sun brightening up the days; It's that time of the year again where the cool breeze and green trees bring a fresh feeling. 'Breathe' is an ode to summer.
Each ensemble is carefully crafted to make you feel free and light during the great Indian summer. The easy-breezy silhouettes provide a calming feel, and the block printing on the Kota and Chanderi fabric adds a relaxed definition to this beautiful range. The soft colour palette brings out the playful innocence in the collection. A collection that embodies the beauty, boldness and brightness of summer, is sure to leave you feeling refreshed and summer-ready.
SPRING SUMMER 2014
DHAAGA
Threads of tradition, weaved into the ensembles spin out the marvellous Dhaaga collection creating a real representation of the vibrance of Indian culture across generations. Nature's blessings accurately depicted through a colour play of peony pinks to earthy beiges paired with indigenous printing techniques and subtle Indian embroidery paint a picture of the beauty that Earth has to offer.
Real women across generations come together in prized palazzos, stylish kurtas and the full nine yards to paint a picture of Indian women today - independent and free-spirited but yet immersed in tradition.
"I absolutely love the attention to detail and craftsmanship that Kavita and Priyanka focus on, bringing their excellent taste and deep knowledge of fabrics and techniques to create unique and timeless pieces..."
Emma Stanton
"Could not have asked for a better experience ordering from Devnaagri! Outfit designed to my exact specifications and measurements, delivered to Canada. Would recommend for anyone looking for stylish and beautiful Indian wedding wear."
Irene Ferro
"Very Elegant designs, beautiful and intricate detailing and a pleasure to wear! If you are looking to make heads turn, then Devnaagri should be your choice. Be it a simple kitty, a fancy cocktail, or a grand wedding, they have it all!"
Arti Bagdy
"The clothes are of the highest workmanship, and the ambience of the shop is very traditional and relaxed."
Tanushree Pendharkar
"Extremely elegant and empowering designs! I think Devnaagri encompasses the image of the modern Indian woman!"
Prashanti Laxmi